Streaming juggernaut Deezer and renowned French retailer Fnac Darty have decided to prolong their synergetic partnership for an additional three-year term. Since inaugurating this alliance in 2017, both entities have provided their shared customer base access to an innovative universe of musical riches.
Deezer has demonstrated momentum of late cultivating strategic cooperations, having recently aligned with Fnac Darty subsidiary France Billet to feature concerts within Deezer’s platform. Through this synchronization, patrons of Fnac, Darty and repair shop WeFix receive preferential membership deals from Deezer.
With a nationwide network encompassing over 500 locales, Deezer and Fnac Darty distribute a complete musical catalog, exclusive components like personalized playlists, and media discovery tool Flow, to millions of French households.
The renewed accord includes novel avenues for growth, specifically disseminating Deezer’s rebranded identity across Fnac Darty ecosystems and broadening the scope of discounted product lineages. There also exists potential to pilot Deezer’s newly launched wellness application Zen.
A press release emphasized this re-amplification, merely two years after the original debut, underscores Deezer’s magnetism among physical and digital retailers. It illustrates the company’s deftness of deepening collaborative undertakings incrementally. Deezer’s innovative contributions are shown to energize customer commitment and allegiance while distinguishing partners in the marketplace. This recent agreement forms part of Deezer’s strong momentum in cultivating the sphere of partnerships, following its August entrance into the Brazilian and Mexican markets by synchronizing with e-commerce behemoth Mercado Libre.
Deezer, founded in Paris in 2007, currently employs over 600 associates globally with operations in France, Germany, the UK, Brazil and the US. It empowers access through a scalable platform spanning more than 180 nations to an expansive musical collection and high-fidelity HiFi audio experience alongside innovative tools.
