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Getting into the music business is not totally about talent; it is mainly about promotion. In today’s digital age, SEO has been playing a very important role in establishing upcoming bands with their following and making their names known in the public eye. Below, we detail ten of the top strategies unknown acts should know to crank up their online game.
Know Your Mission
Before you develop an SEO strategy, step back and define your goals. Are you trying to increase Spotify streams? Grow your social following? Drive ticket sales? Knowing your fans and what they want can help concentrate your efforts.
Harness the Power of Keywords
Now it’s time to learn the secret language of search: keywords. Of course, target your band name, but get granular too: “band from [city],” your latest single, or whatever genres you fall under are all good options. Work these naturally into your website copy and social posts.
Feed the Masses (With Great Content)
Content is king, so stock your site with an endless smorgasbord for hungry fans. Give them hi-res photos, behind-the-scenes videos, your full discography, show listings – it’s the work. Also, blog about your process or inspirations to keep people reading.
Title Tags and Meta Descriptions
These backend tools act as secret handshakes to help search engines get what’s going on with your site. Titles and descriptions should be ad copy-worthy, 50-150 characters that sell your sound.
Build Authority Through Outbound Links
Backlinks tell the search algorithms that you’ve got trust and popularity. Reach out to fellow artists and genre sites to trade links, and each time your band is mentioned online, ask them to point back.
Claim Your Google Search Console
Think of this like backstage access to your website. Use it to submit sitemaps, see which keywords get action, and fix any crawler issues that hold you back.
Get Wiki-Famous
Detailed bios for sites like MusicBrainz and Wikipedia were added to the search authority. Take time to make sure consistency is there, but most importantly, optimize completely with photos, Discogs, and social profiles all linked back to your site.
Knowledge Panel Greatness
When your band blows up, a Knowledge Panel — that box of essential info while searching for your name — may appear. Get verified to be able to control edits, which boosts its visibility.
Own Your Social Universe
Social profiles are like solo gigs and serve to further promote your main site. Share a mix of unique, on-brand posts consistently and always connect all networks back to your website home base.
Optimize these ten areas, and you will be off and running toward establishing your profile and sharing new music with fans across the globe.
