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In 2025, one of hip-hop’s most influential artists will take center stage at the Super Bowl halftime show. Kendrick Lamar, the multiple Grammy award winner, has been selected to headline the musical performance in New Orleans on February 9th.
The NFL announced their choice on Sunday, revealing that Lamar would bring his talents to the highest-profile sporting event in America. As the world watches, he aims to showcase the impact of rap music on a global scale. The Super Bowl routinely draws tens of millions of viewers both in the US and internationally.
Lamar had appeared alongside Dr. Dre, Snoop Dogg, and others in the 2022 halftime show. Now, he looks forward to taking a leading role and paying homage to the genre that changed music forever.
Since his breakthrough album in 2012, Lamar has cemented himself as a force in hip-hop. He holds the distinction of being the first non-classical, non-jazz artist to win a Pulitzer Prize for his work.
