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TikTok has teamed up with DistroKid to give independent artists an easier way to establish themselves on the video-sharing platform. Through an enhanced partnership, DistroKid members can now leverage streamlined tools directly within the DistroKid dashboard to set up their official TikTok Artist Accounts in just hours – slashing the previous weeks-long wait time.
The new collaboration unlocks a treasure trove of promotional features exclusive to verified artists on TikTok. Features include a dedicated Music tab to showcase new releases and profile songs, visibility boosting options like the ability to share behind-the-scenes song insights, and engagement tools for spotlighting superfans and promoting tickets/merch. Overall, the alliance aims to form a music bridge connecting DistroKid’s thriving community of creators with TikTok’s massive audience.
“It’s now faster than ever for any artist to create their official TikTok Artist Account directly through DistroKid, reducing the process from weeks to just hours,” said President Phil Bauer. Where it used to take weeks, artists can now activate all their TikTok promotional powers in mere hours by accessing the streamlined verification process directly within DistroKid’s dashboard.
TikTok echoed the excitement for empowering musicians. Global Head of Music Jay Bae stated, “TikTok is excited to partner with DistroKid to make it even easier for millions of artists to access powerful and easy-to-use tools to fuel their growth on TikTok, drive increased consumption of their music and grow their fanbases.”
The DistroKid and TikTok alliance has been evolving since 2019. Beyond giving DistroKid artists early upload access to TikTok, perks have included inclusion in the platform’s commercial music library and, most recently, availability on TikTok’s new music streaming service.
