The acquisition by Shamrock Capital of a massive library of top-tier films, TV shows, and songs from Vine Alternative Investments has flexed its entertainment industry muscles again. At the same time, this new haul increases the number of movies by over 550, hours of television by 2,000, and 450 new tracks added to Shamrock’s already formidable collection.
According to sources, the price for the portfolio was not disclosed but clearly huge, considering the scope. This is the largest single acquisition of content in Shamrock’s history under the leadership of entertainment visionary Patrick Russo. With this latest acquisition, the firm’s catalog now reflects more than 1,000 films, over 3,000 TV episodes, and over 20,000 musical works.
Eagle-eyed observers within the industry will no doubt recall Vine is an organization that, back in 2020, rose to fame by snapping up the back catalog of Grammy winner Calvin Harris for a cool $105 million. Shamrock, the new owner and not one to shy from mega-deals itself, dropped $405 million last year for pop queen Taylor Swift’s first six albums.
Shamrock also teamed up with Universal Music to buy a share of producer legend Dr. Dre’s empire for another $200 million. Deep pockets like these make it rather obvious that the company is bent on consolidating the ownership of the most precious productions belonging to the entertainment world.
It has enlisted former Vine heads Stephen Kovach and Bill Lambert through their new media advisory outfit, HighPoint, to manage its swelling trove of top-tier content. As part of this strategic partnership, the team will tap its unparalleled rolodexes and relationships to maximize value from Shamrock’s assets.
Where the content war chest of the firm crossed the $2 billion mark even prior to this new transaction, there is delight among Shamrock executives Russo and Jason Sklar as they grow their platform.
