© Andrew Neel Via UNPLASH
Feel like your music gets lost in the online void? Like your latest masterpiece is just another blip on the endless social media feed? Well, fret no more, aspiring! Email marketing is here to save the day—not to mention your career.
Think of it like creating your fan club—people who are craving your every note. Email marketing enables you to reach your fans directly, build relationships, and turn those casual listeners into ardent fans.
Step 1: Find Your Tune (Define Your Audience).
Who are you talking to? Are you aiming at diehard metalheads, or are you talking to mellow acoustic fans? Nailing down your audience can make the rest of your email creation sing.
Step 2. Build Your Stage (Pick an Email Marketing Platform).
There are tons of them out there stretching from really powerful to abysmally weak—all with pluses and minuses. Choose the one that best suits your needs and your wallet.
Step 3: Design Your Backstage Pass (Creating an Opt-in Form)
So, simplify the process by which fans can get onto your email list. Offer real value in return, like premium content or discounts.
Step 4: Craft Your Setlist (Plan Your Email Content).
What’s the kind of content that will get and keep your fans engaged? Think along the lines of telling behind-the-scenes stories, announcing up-coming gigs, offering exclusive music previews, or even hosting Q&A sessions.
Step 5: Craft Catchy Lyrics (Write Compelling Email Copy).
Your emails need to rock like your jam. Go casual with them, infusing your message with a personal touch, and adding a call to action.
Step 6: Develop a Killer Stage Show (Optimize Your Email Design).
Write emails that look great on any device and are easy to read. Add some quality images, very readable fonts, and have structural continuity throughout the layout.
Step 7: Schedule Your Tour Dates (Set Your Sending Schedule).
You don’t want to bombard your fans with sending emails often. You need to balance staying top-of-mind and friendly with your fans and not having overloaded inboxes.
Step 8: Track Your Performance (Analyze Your Results).
Keep an eye on all of your email metrics, like open rates and click-through rates. That information will help you perfect your strategy for results.
Step 9: Engage with Your Audience (Respond to Emails and Comments).
Engage with your fans. Reply to emails, answer their questions, and show them you truly care.
Step 10: Keep the Music Playing (Test and Refine Your Strategy).
Email marketing never stops. Test different approaches. Monitor what happens. Keep trying different things until you get it right for what works best in your case.
Remember, email marketing is a marathon, not a sprint. Get comfortable, stay with it, and roll yourself toward email marketing success!
