Park Fever Rising: TikTok Debuts Immersive #Jimin_Who for BTS Star’s Sophomore Solo Drop

TikTok is heating things up with a sizzling new #Jimin_Who that sweeps up ARMYs right into the color aesthetic of the world of BTS icon Park Jimin. With the highly anticipated release of his sophomore solo album, MUSE, on July 9, this leading-edge virtual hub is rolling out the red carpet with one-of-a-kind experiences made especially for the TikTok crowd.

Now, with a simple button click, fans will dive into Jimin’s Universe and find challenges that return rare gifts, like a PFP of the King of Dance himself. At the very center of the #Jimin_Who, top videos swamp the feed with unbeatable moves and styles from Jimin. A highlight reel has also been included that puts the spotlight on super fans who brought their A-game with phenomenal covers and remixes.

K-Pop reigns supreme across TikTok, raking in half of the most-viewed artists globally. Hashtags such as #kpop explode with 59.8 million posts and more than 602 billion views. As the icons of the 21st century, BTS owns 65.5 million followers after dominating for over a decade with never-ending record-smashing bops. The boys served up 1.4 billion likes and counting.

As the hottest hashtag holder, #jimin has racked up a blazing 22.9M videos set to scorching tracks from his breakout debut solo album FACE. Among those, “Like Crazy,” the queen of dance challenges, itself raked in more than 300K remixes of groovy moves. Jimin’s dance practice for the hit garnered 36.2 million views with 8.6 million likes on TikTok alone.