YouTube has announced the rollout of new ‘experimental features’ for its premium subscription tier. The key highlight is the introduction of high-quality 256kbps audio playback on music videos.
According to YouTube’s blog post, Premium members will now enjoy “new audio enhancements” that provide “more clarity and depth” to the audio on music content. This upgrade aligns with the existing ‘High’ quality option already available on YouTube Music, the platform’s dedicated streaming service.
The decision to extend this superior audio quality to the main YouTube platform is a significant step, as it creates a more cohesive experience for premium subscribers. Users can now expect a consistent level of audio fidelity across both the video and music offerings.
Alongside the audio improvements, YouTube has also made changes to its premium subscription bundling. In the United States, individuals who sign up for YouTube Premium through the Google One Premium plan will now enjoy a slightly discounted rate. This bundle also includes access to Google’s cloud storage and other associated benefits.
