It was only a matter of time before one of the greatest girls in K-pop struck out on her own—and it’s our girl Jennie leading the charge! After cementing her status as a superstar alongside her BLACKPINK members, she’s taking the training wheels off with the launch of her own creative agency, OA, which stands for Odd Atelier.

Jennie broke the news to her beloved BLINKS with excitement, and gratitude. We can only imagine the pep talks and brainstorming sessions that went into planning this next-level move. She knows her worth and isn’t afraid to go get what she wants.

The official website seems to hint that OA is destined for big, buzzy ideas outside the box. We wouldn’t be shocked if Jennie enlisted her pup Kuma to star in a viral ad campaign or something. She’s already shown she can sell anything.

With Jennie at the creative helm of OA, we expect clever campaigns, bold concepts, and music that elevates her artistry even higher. Where she takes off from here is anyone’s guess—but if there’s one thing we know, it’s that Jennie was built to break all the rules. This is just the beginning of her taking over.

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