TikTok’s 2024 music report reveals a vibrant, fan-driven soundscape that’s reshaping the industry. From breakout sensations to established stars, artists leveraged the platform’s billion-strong community to ignite trends, launch careers, and connect with fans in unprecedented ways.
No longer just a place for dance challenges, TikTok has become the epicenter of music discovery. Ole Obermann, TikTok’s Global Head of Music Business Development, calls it the “industry’s primary launchpad,” where artists cultivate global fanbases and creativity flourishes. The numbers back him up: the top 10 global TikTok songs spawned over 200 million video creations and racked up a staggering 8 billion Spotify streams.
This year’s global anthem?”Gata Only” by FloyyMenor and Cris Mj. Crowning TikTok’s Song of the Summer, it exploded with 50 million creations and 1.3 billion Spotify plays.
Latin music’s infectious energy reverberated across the platform, with “Gata Only,” “La Diabla,” and “Alibi” dominating the global top 10.
Stateside, Tommy Richman’s “MILLION DOLLAR BABY (VHS)” led the charge, while Hip-hop and rap thrived, with artists like Lay Bankz and Flo Milli leveraging TikTok virality to conquer the Billboard and Spotify charts.
Mexican sensation Yeri Mua reigned supreme as TikTok’s top global artist for the second year running, fueled by the viral explosion of “Linea del Perreo.” K-Pop’s influence remained undeniable, capturing seven spots in the global top 10 artists. Groups like ENHYPEN and aespa captivated fans with campaigns and choreography, with ENHYPEN’s “XO (Only If You Say Yes)” sparking over 354,000 TikTok creations.
In the US, Sabrina Carpenter’s reign was undeniable. Her viral trifecta – “Espresso,” “Please Please Please,” and “Taste” – amassed over 15 million creations, solidifying her as a TikTok titan. Artists like Shaboozey, Chappell Roan, and Benson Boone also harnessed TikTok’s power to catapult their careers.
Beyond individual artists, TikTok fostered a deeper connection between fans and music creators. Songwriters like Amy Allen (collaborator with Carpenter and Olivia Rodrigo) and FINNEAS (co-writer of Billie Eilish’s “BIRDS OF A FEATHER”) offered behind-the-scenes glimpses into their creative process using the #behindthesong hashtag.
Partnering with superstars like Billie Eilish, Taylor Swift, Jimin, and Carpenter, TikTok crafted immersive in-app experiences that blurred the lines between artist and fan.
