Meta is developing a music integration feature for its Threads platform, potentially offering a fresh alternative to existing social networks.
Sources close to the development reveal that Threads is exploring the ability to add music to posts, a feature already familiar on Instagram and Facebook but entirely new for this Twitter competitor. The potential rollout comes at a critical moment, particularly with ongoing uncertainties surrounding TikTok’s future in the United States.
Digital forensics expert Alessandro Paluzzi first uncovered references to the music feature within the app’s code, suggesting the functionality is in the early stages of development. While not immediately ready for public release, the feature could accelerate given the current social media landscape.
The timing appears strategic. With the potential TikTok ban creating uncertainty for music-loving users, Threads could position itself as an attractive alternative. This move could particularly appeal to content creators and music enthusiasts seeking new platforms for expression.
Meta seems to be taking a more collaborative approach, potentially creating a more attractive environment for musicians and content creators.
Beyond music, Threads is also exploring additional profile customization options. Users might soon have more control over their personal digital spaces, including custom display names and cover images.
