Meta’s Threads platform is writing its own success story. The Instagram spinoff has blown past expectations, muscling its way to an eye-popping 300 million monthly active users.
Meta CEO Mark Zuckerberg dropped the bombshell overnight, revealing 100 million users are now logging in daily. The platform’s growth trajectory reads like a startup fairy tale – from 130 million monthly users in February, doubling down to 200 million by August, and now commanding an audience of over 300 million scrolling thumbs.
Meanwhile, as Threads flourishes in the social media garden, Bluesky has carved out its own niche, attracting nearly 25 million users since the recent U.S. presidential election.
Meta’s aggressive strategy hasn’t gone unnoticed. The tech giant has been weaving Threads promotions throughout its established social media empire, with both Instagram and Facebook users finding themselves courted by the new platform.
