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Tencent Music Entertainment (TME) is battling two fronts as technology rapidly evolves – employing artificial intelligence (AI) while protecting creators.
In its first Environmental, Social, and Governance (ESG) report, TME opened up on addressing AI-generated content. The company said it strengthened standards to safeguard intellectual property as more leverage automated music. TME insists AI should augment, not replace, human creativity.
To that end, TME assesses AI products and operations to confirm proper music licensing and full protection of songwriters’ works. The company wants technology to empower, not imperil, artistic voices.
However, enforcing copyright faces modern complications. TME currently faces 695 ongoing lawsuits totaling $39.6 million in damages claims. However, executives view these as isolated cases that pose little financial threat.
So how does TME shield artists? The report outlined its multipronged approach. An infringement blacklist screens new uploads for suspected plagiarism. Flagged content faces vetting, with confirmation bringing removal.
TME believes catching issues proactively curbs violations. Transparency is welcomed in an industry grappling with digitization. It shows TME recognizing complex responsibilities as technology transforms the business landscape.
Statistically, TME has filed over 4,700 patents and 6,000 trademarks worldwide, with thousands granted. Ownership reinforcement will be key to capitalizing on coming innovations while giving credit where due.
As the first major platform to lay bare anti-piracy steps and AI governance, TME seems serious about navigating tricky times ahead for music through balanced policy, not blocking progress but nurturing what makes the art meaningful.
