Taylor Swift has cemented her status as one of the most dominant forces in music this past year, according to figures from Apple Music. In 2023 alone, an astounding 65 of her songs made it into the platform’s Top 100 songs globally, more than any other artist during this period.
Swift herself remarked “I am so honored to be Apple Music’s Artist of the Year. Thank you to every single one of you for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, dancing chaotically in movie theaters, none of this would have been possible without you. Thank you so much.”
Oliver Schusser, VP of Apple Music and Beats echoed Swift’s monumental impact, saying “Taylor Swift’s impact on music is absolutely undeniable — not just this record-breaking year, but throughout her entire career,“
Apple Music is celebrating Swift’s achievements with curated playlists and radio shows exploring her illustrious career. Her recent Eras tour served to propel multiple classic songs from her discography back onto charts globally. Hit singles like “Cruel Summer” found renewed popularity, underscoring Swift’s ability to stay relevant for new and longtime listeners alike.
Of course, the album Midnights has taken the #1 spot for highest first-day and week streams for a female-led album ever on the service. By any measure, 2023 truly belonged to Taylor Swift. Her immense success on Apple Music is a testament to her status as one of pop’s undisputed queens.
