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The annual Spotify Wrapped promotion is almost upon us once more. Content creators everywhere are prepping their channels as music fans look forward to reminiscing on their favorite songs of the past year.
Spotify has launched a “Get Ready for 2024 Wrapped” hub with steps artists should take to optimize their profiles. A brief video encourages recording a 30-second thank you clip for top listeners. It’s a nice personalized touch that fans always enjoy.
Artists are also reminded to double-check profile details like merchandise store links and playlists they’ve curated. Fans love discovering new ways to support their favorites all year long. Tour dates for early 2025 should be posted too to keep the hype going.
The hub cites last year’s huge Wrapped engagement numbers. Over 225 million fans across 170 countries got wrapped up in 2023’s nostalgia and statistics. That’s a huge 37% of Spotify’s monthly user base participating. It makes one wonder what the remaining two-thirds were up to to avoid the buzz.
Content creators have until November 15th to upload any custom clips or finalize their profiles. Then it’s just a waiting game until Wrapped day arrives to see how listener stats have changed.
