Leading event tech provider PMY Group has formed a strategic partnership with music recognition pioneer Audoo to boost royalty payments for artists. This collaboration heralds positive change for both the live music industry and performers worldwide.
It’s estimated that billions in music royalties go unclaimed each year due to lack of transparency in performance tracking. PMY and Audoo are tackling this issue head-on by joining forces. Their goal is to not only ensure fair compensation but also transform how music is managed at massive gatherings.
As the provider of tech solutions for over 1,000 clients in 14 nations, PMY knows event operations inside and out. This summer brings over 400 music festivals and sports events across Europe alone. PMY will now leverage Audoo’s cutting-edge Audio Meter tech within these vibrant venues.
Backed by industry legends like Sir Elton John, Audoo’s tech enables near real-time recognition of performances to streamline royalty payments. Their privacy-protecting devices are being adopted throughout Europe, Middle East and beyond to log every song played in varied public locations.
According to Audoo CEO Ryan Edwards: “There is a lack of automation over what music is played at huge events like festivals and in massive stadiums, they’re complicated operations with multiple locations that need to be accounted for. We’re delighted to be partnering with PMY, such a respected world leader in tech design and management, to help Audoo deliver a fairer and more transparent music industry for artists all over the world.”
PMY’s Oliver Guy Watkins expressed, “Incorporating Audoo’s innovative technology into our event solutions underscores PMY’s role as a forward-thinking entity in the technology sector, committed to ensuring the music industry’s sustainability and nurturing the next generation of headline acts.”
Through this global collaboration, live entertainment and performers stand to benefit enormously. Accurate tracking will put needed funds directly in artists’ hands while signaling an encouraging shift for the music industry.
