NewJeans and their label, HYBE subsidiary ADOR, are locked in an epic showdown, complete with legal fireworks and enough drama to fill a K-drama series.

NewJeans dropped a bomb last week, announcing their intention to ditch ADOR. They didn’t mince words, accusing the label of neglecting their well-being and breaching their trust. Member Hanni stepped up as the spokesperson, claiming ADOR lacked both the ability and the will to protect the group, a serious accusation that ignited a firestorm of speculation.

ADOR’s response? A swift and decisive legal counter-attack. They filed a lawsuit this week, claiming NewJeans’ contract is rock-solid and their attempted exit is a breach of contract. Their official statement, a masterpiece of corporate jargon, emphasizes the sanctity of contracts and paints a picture of a benevolent label committed to nurturing the group’s talent. They even claim to have reached out to NewJeans for dialogue, only to be met with silence.

But this is about power, control, and the messy aftermath of a corporate shake-up. The ghost of Min Hee-jin, ADOR’s ousted CEO and the creative force behind NewJeans, looms large over the proceedings. HYBE’s accusations against Min, involving alleged financial improprieties and leaked secrets, add a layer of intrigue to the already complex narrative. And let’s not forget the whispers of staff mistreatment, adding fuel to the fire.

ADOR’s insistence on collaboration rings hollow as they drag their own artists through the legal system.

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