It’s no secret that Hailey Baldwin-Bieber wears many hats – acclaimed skincare entrepreneur, busy model, doting wife. Yet few realize just how deeply involved she’s become in shaping her husband Justin Bieber’s business realm. Sources close to Page Six have revealed that the 26-year-old routinely joins meetings and strategy sessions, advocating strongly on the Grammy winner’s behalf.
Hailey has taken control and is heavily involved. She's a part of meetings and she's talking a lot for him. She's the voice. They’re becoming this power couple. She's a big part of everything he's doing.
Her impact is plain to see. Since taking a leading advisory role last year, Hailey has helped Justin, 29, expand operations for his clothing label Drew House. International partnerships and new product lines have vastly increased profits.
Aware buzz often follows the beloved celebrity couple, Hailey capitalizes on this, courting high-profile endorsements. She also takes a proactive stance defending Justin against “reckless rumors,” a spokesman stated.
Of course, Hailey still dedicates energy to her thriving cosmetics company Rhode. But for now, stewarding her husband’s rising empire seems the higher priority. Close associates praise her sharp business acumen and commitment to Justin’s long-term vision.
With Hailey steadily guiding the ship, many forecast Justin Bieber’s brand power and wealth escalating to new heights in the years ahead. Only time will tell just how far this power couple’s influence may extend.
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