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Cardi B broke out in a big way in 2017 with her smash hit “Bodak Yellow.” The success of the song and her 2018 debut album Invasion of Privacy proved that women rappers could find mainstream popularity. According to Cardi, her breakthrough changed the entire music industry.
Record labels who were previously hesitant to sign female rappers suddenly took notice. “People from every single label have f–king told me this s–t in my face. They started signing new female rappers after I got signed,” Cardi told Rolling Stone. She felt her popularity helped convince labels to give other women artists a chance.
While some debate how innovative or influential these new signings may be, Cardi argues their success shouldn’t be downplayed. “Whether some b–ches could be the greatest rappers [or] they just make good music — at the end of the f–king day, guess what? They’re in your playlist right now,” she pointed out.
Fellow rapper Rapsody agreed Cardi’s rise directly supported other emerging artists. “I think the way that Cardi supported so many women also helped as well, Because of who she was and the success she had and to speak people’s names and to work with the artists that she did, it definitely made room and space for other artists,” Rapsody noted.
Now, Cardi is hard at work on her much-anticipated sophomore album. While release details were uncertain, she confirmed plans for a new project this year that promises to break expectations.
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