Deezer is taking steps to bridge gaps between the various streaming platforms. Though Spotify, Apple Music, and Deezer compete for subscribers, music fans simply want to enjoy music together. Deezer’s new “Mixer” app aims to make that possible across service boundaries.
Mixer allows users to curate a custom playlist with up to 14 others. Unlike similar group playlists of the past, Mixer seamlessly includes friends regardless of their streaming provider. Participants need not use Deezer themselves to have their tastes considered.
Initially, Mixer’s algorithms will generate a 70-song mix based on the group’s combined profiles. From there, playlists can refresh at the click of a button or be tailored manually. Beyond music, Mixer gives insight into shared and contrasting preferences among the group. Compatibility scores shed light on artistic affinities within the circle.
The experience is designed for easy sharing through a link. Non-Deezer users can take part simply by clicking, keeping the focus on musical togetherness over proprietary walls. While boosting Deezer’s profile, the company maintains this uplifts fans above competitive posturing.
Mixer stems from Deezer’s re-emphasis on fans and creators. More features advancing this consumer-first vision will likely emerge. Deezer VP Alexandra Leloup described Mixer’s goal as “bringing people together through discovery across platforms.” When music unites, streaming divisions diminish.
In sync with its Spotify-like payment model tested in France, Warner Music Group now participates where Universal Music Group led before. Deezer’s alternative royalty system finds new support among major labels seeking fair compensation proportional to engagement.
