Pop star Demi Lovato parts ways with long-time representative Scooter Braun after a successful four year partnership. According to inside sources who wish to remain anonymous, Lovato and Braun came to a mutual decision to end their professional relationship, but will maintain their personal friendship.
Braun has steered the careers of several top artists such as Justin Bieber, Ariana Grande, and Tori Kelly over the past decade. However, he took on Lovato as a client in 2019 following her medical emergency, aiming to help guide her comeback. Under his representation, Lovato put out two acclaimed albums titled “Dancing with the Devil…The Art of Starting Over” and “Holy Fvck” which saw her artistic evolution.
Now it seems Lovato is ready to take her career in a new direction as her management changes. Braun showed his support on social media by wishing Lovato a happy birthday last weekend despite their split. Meanwhile, reports that Bieber was also cutting ties with Braun were denied by sources close to the longtime manager and singer’s deal. Bieber remains committed to working with Braun, demonstrating the amicable nature both parties aim to uphold even after dissolved professional relationships in the music industry. Lovato prepares to unveil her next musical chapter independently, while maintaining respect for Braun’s prior contributions to her journey.
