New Font on the Block: Spotify Samples Typeface Styles and Hits Gold with “Spotify Mix”

Streaming giant Spotify just surprise dropped a brand new typeface designed to give their visual identity some serious swagger. Dubbed “Spotify Mix”, the sans-serif style was created in partnership with Berlin’s Dinamo Typefaces to radiate a vibe as captivating as the platform’s eclectic music mixes.

“At Spotify, we’re all about giving artists and creators more opportunities to showcase their creativity. The new Spotify Mix lets us use this typeface in unique ways—from playlists to marketing campaigns and beyond. We’re always trying new things that mirror the vibrancy of our community and the content on our platform, and Spotify Mix will allow us to do so much more.”

Rasmus Wängelin, Spotify’s global head of brand design

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To nail that vibe, the designers got loosey-goosey with tradition. “We subtly incorporated the shapes of sound waves to evoke a rhythmic feel,” explains Wängelin. The result? Sharp angles blend seamlessly into smooth curves, imbuing Spotify Mix with a distinctive character worthy of any playlist.

The new choice in typeface tracks Spotify’s dynamic evolution through the years. Gone is the previous font Circular – respect to designer Laurenz Brunner, but it was time for an update.

Now don’t think this switch-up is just some minor mod – a font flub can seriously disrupt a brand’s image. Remember Comic Sans? The internet still ain’t letting that one live down for how elementary it seems. But when done right, like 𝕏’s Chirp or Instagram’s visual makeover, a fresh face-lift works wonders.