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Taylor Swift and TikTok are back together, and this time, they’re taking the “Eras Tour” to a whole new level! The social media platform just unveiled a massive in-app experience dedicated to Swift’s record-breaking tour, marking the first and longest-running interactive artist experience on TikTok to date. The #TSTheErasTour hashtag has already generated over 5 million creator videos.
This isn’t the first time Swift and TikTok have teamed up. Earlier this year, they launched an immersive experience for her latest album, “The Tortured Poets Department,” which saw over 3.2 million creator videos using the #thetorturedpoetsdepartment hashtag.
But the “Eras Tour” experience is truly next-level. Swifties can now win album-branded profile frames and collect digital friendship beads by completing themed tasks. Complete all 11 weeks of challenges, and you’ll earn a special Swiftie profile frame – talk about a prize worth bragging about!
The experience also features video highlights from each tour stop and a playlist tied to the album theme of the week, giving fans a deep dive into the world of Taylor Swift.
“TikTok continues to support artists at all points in their journey and serves as the premier platform for artists to promote their music and engage with global fans on and off tour. By connecting Swifties across the globe through #TSTheErasTour, TikTok is able to support and deepen the connection between artists and fans”
This latest collaboration comes after a brief period earlier this year when Swift’s music was unavailable on TikTok due to a licensing dispute between the platform and Universal Music Group (UMG). The disagreement stemmed from UMG’s concerns about fair compensation for artists and the impact of AI and online safety. However, the two parties eventually reached a deal, paving the way for Swift’s music to return to TikTok.
