Artists Can Now Crowdsource From Fans on TikTok With New curation Tool Launched by Billie Eilish

Billie Eilish helped launch TikTok’s exciting new Fan Spotlight feature as part of her dynamic #HITMEHARDANDSOFT takeover. Still buzzing from the release of her new album HIT ME HARD AND SOFT, Eilish gave fans a creative way to interact with her music.

Fan Spotlight allows artists to showcase up to five of their favorite fan videos on their music profile at a time. By “pinning” videos to the top, artists can highlight productions that truly stand out. Creators receive notice if their video is selected, with it remaining visible for around a week.

Eilish took full advantage during her TikTok residency, pinning clips that best captured the spirit of each track. Fans joined in the celebration through challenges, augmented reality filters, and by attempting to have their own videos featured. Special billboards around the app directed users to explore the album further.

Since joining TikTok in 2020, Eilish has amassed over 59 million followers with her engaging presence. Her songs like What Was I Made For? and Therefore I Am have scored over 1.4 million and 1.5 million videos respectively.

Now any artist can pay homage to fans in the same way. The Fan Spotlight function gives performers a direct line to experience how their music moves others.