© Mark J. Terrill / 2017 The Associated Press.
The NHL, Adidas, and Justin Bieber’s fashion label Drew House have once again joined creative forces, this time designing vibrant new uniforms for the 2024 NHL All-Star festivities.
Set against the hockey-crazed backdrop of Toronto, the upcoming All-Star extravaganza promises to electrify fans with its brightly hued jerseys. Adidas will outfit each squad with threads in one of four energizing colorways: blue, red, yellow, or white. Displaying logos and crests expanded well beyond normal size, the unconventional fits aim to capture eyes both on and off the ice.
This marks the second collaboration between the parties, following an earlier alternate kit for the Toronto Maple Leafs styled by Drew House. Their progressive perspective has now been loaned to the All-Star models as well. With outsized graphics and bold palettes, the collection infuses youthful exuberance into the classic uniforms.
NHL and Adidas see the joint effort as a chance to break conventions. They hope to enliven the All-Star extravaganza by merging athletics with contemporary fashion sensibilities. Fans can look forward to a dynamic fusion of sport and culture woven throughout the special weekend.
As All-Star activities kick off in early February, the merchandise is ready for both online and in-person purchases. With Toronto pulling out all the stops, this creative union of industry leaders is priming hockey’s brightest talents and spectators for supreme excitement.
