PHOTOGRAPH BY PETER ASH LEE FOR ROLLING STONE

The iconic K-pop girl group BLACKPINK has ensured their continued partnership with YG Entertainment after renewing their group contract. This provides some stability amid ongoing speculation about the members’ individual deals coming up for negotiation.

In a statement, YG revealed they had agreed on new terms with the four singers – Jisoo, Jennie, Rosé and Lisa – emphasizing the strong bond of trust that has endured since their debut six years ago. YG pledged unwavering support to match BLACKPINK’s global impact and said fans could look forward to a new album and a massive worldwide tour in the works.

Investors responded positively to the news, sending YG’s stock up over 25% as the market recognized BLACKPINK’s invaluable worth. However, questions linger over whether the members will re-sign on their own or seek new opportunities. Rumors swirled that Lisa declined individual offers from YG previously. There is also industry gossip about Jennie and Jisoo potentially launching independent labels.

Each member has cultivated a unique public image through solo endeavors and brand promotions, amassing a loyal following of over 70 million fans online. They’ve diversified into individual music, acting roles, and fashion deals with luxury houses.

With their individual superstar status, some speculate the quartet may not require YG’s backing moving forward. But for now, BLACKPINK’s group commitment is a lifeline for their long-time agency during troubled times. Yang Hyun-suk’s return was marred by legal issues, while icons BIGBANG and iKON also exited YG.

BLACKPINK cements their legend as the most-followed and best-selling girl group in YouTube history. From record-breaking tours to U.K. honors, their excellence, and influence continue enriching global pop culture.

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