Spotify strives to leverage artificial intelligence across its audio portfolio. Through a partnership with Google Cloud, Spotify aims to develop personalized recommendations for music, podcasts, and audiobooks by analyzing metadata. This data includes titles, artists, authors, ratings, and more found in search results.
The algorithms will examine all available information to link users with new content tailored to their interests. Sensitive results can also be filtered from specific profiles. For podcasts and audiobooks, AI parses all spoken audio. This refined approach aims to streamline discovery and make recommendations faster than before.
There are clear benefits to Spotify optimizing suggestions with AI. Users gain access to unexpected content, potentially leading to increased engagement. Search times shorten as well, enhancing the platform experience.
Earlier this year, Spotify launched a music-personalized playlist generator using AI. More recently, it debuted as a voice translation tool for podcasts. Through AI cloning a podcaster’s speech, certain shows can now be enjoyed in multiple languages. The goal is to broaden international audiences by reducing linguistic barriers.
Spotify hopes to provide creators globally, not just English speakers, ways to reach more fans worldwide. As it stands, over 100 million listeners tune into podcasts on Spotify monthly. That number is sure to swell as AI unlocks new recommendations and breaks down divides to connect users with audio from around the world.
