Get ready for a whole new level of digital marketing, because TikTok is about to unleash a wave of AI-powered avatars onto its platform. The social media giant is expanding its Symphony ad suite with a suite of tools that could revolutionize how brands connect with global audiences.

The key players in this AI-powered revolution? Symphony Digital Avatars. These digital doppelgängers come in two flavors: stock and custom. Stock avatars feature a diverse cast of paid actors, ready to speak multiple languages and represent a variety of backgrounds. Need a custom look? No problem! TikTok will create avatars that mirror your favorite creators or brand spokespeople, allowing them to reach a wider audience without needing to learn a new language.

But hold on, there’s more! To ensure authenticity, TikTok is also introducing Symphony AI Dubbing, a global translation tool that can dub videos into over 10 languages, including French, Spanish, Portuguese, German, and Korean. This AI-powered translator can detect the original language, transcribe, translate, and create a dubbed video – all in a matter of clicks.

This isn’t just a marketing gimmick, either. Creators like MrBeast have already embraced multi-language audio tracks to expand their reach, and FKA Twigs even created a multilingual “deepfake” of herself to promote her music globally.

While the demonstration video of a custom avatar; based on TikTok’s global head of content strategy and operations, Adrienne Lahens – might have a slightly uncanny valley vibe, it’s convincing enough to fool the casual viewer. Still, the success of this new technology hinges on the accuracy of the dubbing tools. One mistranslation could lead to a viral blunder.

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