A new diagnostic tool has launched within Apple Music’s artist-centric software, allowing songwriters and performers to get insight into their radio play beyond digital streams. The paper giant has integrated radio spin data sourced from over 40,000 broadcast stations around the globe right into analytics on Apple Music for Artists.
While members could track generalized concepts like “exposure,” they can nail down the exact times and places their compositions grace radio frequencies internationally. Stations tapped span over 200 global territories, giving a bird’s-eye view into terrestrial play spanning continents. That is putting actionable market intelligence in one’s hands by aggregating broadcasts by country, date, time slot, call signs, and titles played.
Announcements further confirmed the availability of a premium tracking service for label and management partners. Deeper analytics drill down radio rotations to the local level, showcasing audiences reached in granular ways. Customizable reports can be generated to show results to sponsors or in pitches.
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