Charli XCX and Billie Eilish were set to elevate donations through the “Guess” music video. In the credits, many found an inspiring message: over 10,000 underwear and bras from the shoot were to support survivors.
A non-profit, I Support the Girls, could barely contain their excitement on social media. “she gave US the biggest gift🥹💚 We are so incredibly grateful for the huge donation of ~10k pairs of underwear and bras from the “Guess” music video with @billieeilish 🩲 Life changing collab that literally is changing thousands of lives!” they posted on X.
While fans were busy decoding lyrical clues in the new remix, the singers looked to pay things forward. Their playful merch created items to donate to those dealing with life’s unknowns. I Support the Girls began as a humble effort but now serves thousands across the country with items most of us consider staples.
The ‘Guess’ track pushed Charli’s already-acclaimed album ‘Brat’ to another level, as discourse spread, and then came forward, communities born in response. As both a single and video, this was the right time to make the meaningful impression. Both artists matched on an ideology where using a platform means empowering outside of charts and streams.
